The main target audience for my magazine would be males and females between the ages of 16 and 24- I chose this target range because this was the age range I asked in my questionnaire and also because there are some features within my music magazine which would not be suitable for the younger audiences e.g. Censored swearing, the ability to try and buy tickets to festival (they would need a card or bill payers permission) and some of the artists featured would be unsuitable for audiences below this age range.
The social class of my audience would mainly be working class, hence why I made the price of the magazine affordable at £1 for the magazine, and the reason why I chose the age range 16- 24 it’s because I felt that there wasn’t enough magazines within this genre which are for this target audience and I wanted to produce something new and exciting for the gap in the market.
Friday, 13 May 2011
Q3-What kind of media institution might distribute your media product and why?
The Bauer Media group; is a large German publishing company based in Hamburg
Kerrang magazine especially, is important because they have a similar target audience to my magazine, so the Bauer Media group would distribute it accordingly across the globe.
A unique selling point of my magazine would be the fact that it’s different and it combines lots of different features and conventions to give the audience something new and exciting- but they also have the typical features of a music magazine. If we give the audience too much new in short space of time, then they get put off by it and don’t want to try it.
Bauer would be a great media institution to distribute my magazine because they have such a global market and they are a well trusted name and people can rely upon them and if my magazine was distributed by them, it would mean we would become a household name too and people would respect us.
Kerrang magazine especially, is important because they have a similar target audience to my magazine, so the Bauer Media group would distribute it accordingly across the globe.
A unique selling point of my magazine would be the fact that it’s different and it combines lots of different features and conventions to give the audience something new and exciting- but they also have the typical features of a music magazine. If we give the audience too much new in short space of time, then they get put off by it and don’t want to try it.
Bauer would be a great media institution to distribute my magazine because they have such a global market and they are a well trusted name and people can rely upon them and if my magazine was distributed by them, it would mean we would become a household name too and people would respect us.
Q2-How does your media product represent particular social groups?
The social groups I have decided to represent through my music magazine is the social group of the ‘rock/ heavy mental’ group because I felt like there wasn’t enough music magazine for this social group- there’s a lot of indie magazine or pop magazine but only about 2 or 3 proper Rock/heavy metal magazine- so seeing my chance, I decided to plan a rock magazine under the name of ‘Smash Resistance’ to get this name I distributed a questionnaire to 15 people 8 females and 7 males to see what they wanted from a music magazine, and they chose the name Smash Resistance for the name of a music magazine, I also felt the name tied in well with my social group- because I wanted my magazine to be aimed at the rock/metal group I thought the name Smash Resistance would fit in well with that social group.
They will know that the product is aimed at them because they see the front cover of the magazine and that will hopefully attract their attention and they will continue reading the magazine to find out more in the magazine, people who fit into the category of people who like rock/heavy metal will also have other attributes about them, for instance, I expect people who will read this magazine to have a lower income and not be very educated, hence why I kept the text on the contents page and in the double page spread, short, simple and humorous. The price I made my music magazine was £1, I felt that was a comfortable price, because people can always spare a pound for a magazine and it will fit quite well with the people who it is aimed at as it doesn’t hit their pockets too hard.
The themes and issues I have put into my magazine, have been put in there to attract my target audience, for instance, when I distributed my questionnaire I included a question asking them what they would like to see featured in a music magazine and this was my result.
They will know that the product is aimed at them because they see the front cover of the magazine and that will hopefully attract their attention and they will continue reading the magazine to find out more in the magazine, people who fit into the category of people who like rock/heavy metal will also have other attributes about them, for instance, I expect people who will read this magazine to have a lower income and not be very educated, hence why I kept the text on the contents page and in the double page spread, short, simple and humorous. The price I made my music magazine was £1, I felt that was a comfortable price, because people can always spare a pound for a magazine and it will fit quite well with the people who it is aimed at as it doesn’t hit their pockets too hard.
The themes and issues I have put into my magazine, have been put in there to attract my target audience, for instance, when I distributed my questionnaire I included a question asking them what they would like to see featured in a music magazine and this was my result.
In a music magazine what features would you like to be included in the magazine?
I did a multiple choice question, and I asked people what features they’d like to see, and the most popular were, New upcoming, Band/artist reviews and interviews, world tours/local events. Some of the least popular features were Chart singles and current events- I will consider these aspects when creating my magazine.
I did a multiple choice question, and I asked people what features they’d like to see, and the most popular were, New upcoming, Band/artist reviews and interviews, world tours/local events. Some of the least popular features were Chart singles and current events- I will consider these aspects when creating my magazine.
So taking this on board, I used their ideas and included these key ideas into my magazine, for instance my main feature is a band interview and I included plenty of the key features that they suggested- the things in this magazine will appeal to them because it was chosen by them.
Evaluation Q1- In what ways does your media product use, develop or challenge forms and conventions of real media products?
Before beginning to plan my music magazine, I analysed several front covers of magazine’s a double page spread and a contents page of different music magazine’s and my results found that these magazines used different features and conventions to appeal to their specific target audience.
I analysed Kerrang magazine which had Biffy Clyro as the main feature on the cover. In this magazine I really loved the use of colour on the page, red, black and white. With this inspiration I wanted to use the 3 colours on the front cover of my magazine.
Also, I enjoyed the main image on the cover, the way the artists are giving a direct mode of address and how they look quite mysterious, and the tagline fitted in well with the image ‘Unfold the puzzles of life’
Also, I enjoyed the main image on the cover, the way the artists are giving a direct mode of address and how they look quite mysterious, and the tagline fitted in well with the image ‘Unfold the puzzles of life’
I also analysed magazine which featured Coldplay, as the main feature artist on the front cover- what I enjoyed about this magazine was the use of pull quotes around the image which relate to the article, I thought this was a good feature and wanted to use it within my music magazine. The pull quotes, were all interesting quotes which attracted the attention of the reader, I wanted to include the most exciting quotes from my interview to attract my target audience
I also like the way the title stretched across the page attracting the audience’s attention and keeping us entertained.
I also like the way the title stretched across the page attracting the audience’s attention and keeping us entertained.
What’s similar about my product to these other music magazines is that, I used some of their typical conventions in my magazine, for instance- I wanted to use Kerrang magazine’s colour scheme of black, white and red because the genre of magazine that I am doing is a rock magazine and these 3 colours relate into this genre. The colour Red is the colour of fire and blood, so it is associated with energy, war, danger, strength and power. The colour black is typically associated with power, sophistication and strength. And the colour white is typically associated with innocence and perfection.
So using these 3 colours I had an idea of how my magazine would look.
When I looked at Coldplay’s cover on Q magazine, I really enjoyed the use of pull quotes on the page- these were quotes taken from the Coldplay interview. I wanted to use pull quotes on my magazine, since my double page spread would be an interview with the main artists on the cover of my magazine, I decided to use pull quotes.
So using these 3 colours I had an idea of how my magazine would look.
When I looked at Coldplay’s cover on Q magazine, I really enjoyed the use of pull quotes on the page- these were quotes taken from the Coldplay interview. I wanted to use pull quotes on my magazine, since my double page spread would be an interview with the main artists on the cover of my magazine, I decided to use pull quotes.
On the right is Q magazine and their use of pull quotes around the picture and on the left is my music magazine and my use of pull quotes on the page.What is different about my magazine is the main image, is very different to ones I analysed, for instance the magazine’s I analysed all gave a direct mode of address whereas my magazine, is mainly focussed upon a hand which is obstructing the view of the artists- like they don’t want to be seen. But in the back ground you can see one of the artists looking directly into the camera, but it’s the foreground that attracts the attention more, and people who would see this magazine would want to know why the artists do not want them to see their faces.
Also in my main image, the artists are heavily made up, you can only really see one artist’ make up, but that is very heavy and you can’t really see much else of the other artist.
The reason why I wanted to put make up on my artists is because I wanted their image to fit into their genre, which is hybrid of ‘heavy metal and electro’ and the genre of the magazine itself is a rock magazine so I wanted their image to fit into the image I want my magazine to represent.
I chose to develop these certain ideas because when I was planning my ideas for a music magazine, I knew I wanted it to be a rock magazine and I developed my ideas from a questionnaire I got people to fill in for me. So I planned out ideas of what I wanted to do. When I analysed magazine’s which followed the same typical genre, I wanted to use some of their features and conventions, as I said before, I used Kerrang’s colour scheme and Q magazine’s use of pull quotes around the main image- making Coldplay the main focus of the magazine.
Another idea I decided to develop was my double page spread, I analysed Kerrang magazine’s double page spread on My Chemical Romance- which was an interview with the band.
Also in my main image, the artists are heavily made up, you can only really see one artist’ make up, but that is very heavy and you can’t really see much else of the other artist.
The reason why I wanted to put make up on my artists is because I wanted their image to fit into their genre, which is hybrid of ‘heavy metal and electro’ and the genre of the magazine itself is a rock magazine so I wanted their image to fit into the image I want my magazine to represent.
I chose to develop these certain ideas because when I was planning my ideas for a music magazine, I knew I wanted it to be a rock magazine and I developed my ideas from a questionnaire I got people to fill in for me. So I planned out ideas of what I wanted to do. When I analysed magazine’s which followed the same typical genre, I wanted to use some of their features and conventions, as I said before, I used Kerrang’s colour scheme and Q magazine’s use of pull quotes around the main image- making Coldplay the main focus of the magazine.
Another idea I decided to develop was my double page spread, I analysed Kerrang magazine’s double page spread on My Chemical Romance- which was an interview with the band.
But for my double page spread, I used a basic question and answer session between me (Smash Resistance) and the artist’s (given the name IDGAF)
I gave a short introduction at the top of the pages to introduce the band members and then went straight into the interview, I thought this was the best approach, to let the audience really get to know the band that was being interviewed.
It’s a lot different to the Kerrang issue but I stuck to the similar colour theme and included small pictures of the artist’s featured, just like the Kerrang issue.
For my contents page I followed Kerrang’s issue which featured Bring Me the Horizon on the cover and on the contents page, I analysed this contents page on paper, as I unfortunately cannot find it on the internet.
But I analysed another contents page, from Kerrang and I wanted to follow it’s convention but I felt it didn’t focus much on one specific artist, whereas my contents page, follows the Bring me The Horizon contents page, where it’s just the image of the band and a small box at the bottom containing to contents, I mainly followed my structure upon this concept.
On the left is Kerrang’s contents page featuring My Chemical Romance and on the right, is my contents page for my music magazine- My magazine features the main title and date and issue number and a contents at the bottom which gives a brief description of what’s inside.
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