Friday, 13 May 2011

Q3-What kind of media institution might distribute your media product and why?

The Bauer Media group; is a large German publishing company based in Hamburg, which operates in 15 countries worldwide.  And creates 282 magazines worldwide and I think my music magazine would be best distributed by this Media institution because 2 of the magazines that they distribute are Q and Kerrang magazine and they sell millions of copies of these each week because they are extremely popular.
Kerrang magazine especially, is important because they have a similar target audience to my magazine, so the Bauer Media group would distribute it accordingly across the globe.
A unique selling point of my magazine would be the fact that it’s different and it combines lots of different features and conventions to give the audience something new and exciting- but they also have the typical features of a music magazine. If we give the audience too much new in short space of time, then they get put off by it and don’t want to try it.
Bauer would be a great media institution to distribute my magazine because they have such a global market and they are a well trusted name and people can rely upon them and if my magazine was distributed by them, it would mean we would become a household name too and people would respect us.

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